The Makers Muse: Margie Samuels

From an email I recieved today from Rob Samuels, Ambassador in Chief at Makers Mark:

"You know the story of Maker’s Mark®, but maybe not the whole story. While my grandfather can take full credit for crafting the soft, full-flavored, distinctive taste of Maker’s Mark®, it was my grandmother, Margie Samuels, who named all of the children and the family whisky.

I am honored to announce that after nearly 60 years, my grandmother is getting some well-deserved credit. Margie Samuels has been selected as this year’s only inductee into the Kentucky Bourbon Hall of Fame, established by the Kentucky Distillers’ Association, in recognition of her role as a pioneer in the industry. Margie’s eye for design was truly visionary, although she’d never use words like that to describe her idea.

Aside from relinquishing her kitchen for use as my grandfather’s test lab, Margie was the one who came up with the distinctive design of the Maker’s Mark package – from the unique bottle shape to the name. Inspired by a pewterer’s mark, Margie suggested Maker’s Mark. She even came up with the original design for the label. She liked things simple and chose black hand-lettering on cream-colored paper, putting her calligraphy skills to good use.

Margie crafted the “maker’s mark,” beginning with Star Hill Farm, the family property, and then adding the S for Samuels and the IV that symbolizes the generations of our family’s distillers. She also insisted the trademarked symbol be molded into the glass of each bottle of Maker’s Mark. Inspired by her collection of 19th-century bottles of cognac, she got out the family deep fryer, filled it with wax and dipped the first bottles right in the kitchen. The family deep fryer would never be the same!

Margie will officially be inducted into the Kentucky Bourbon Hall of Fame on Wednesday, September 17, and, in celebration, we will host complimentary distillery tours that day for all visitors who wear red shirts and mention Margie’s name. We raise our glass to her as we celebrate National Bourbon Heritage Month."

We at Fat Boy Heaven also raise our glasses to Margie and all the other women who have made Bourbon America's official spirit.

Breaking News: Japanese Suntory buys Beam Global

Just two weeks before the Bourbon Classic, the whisky world caught fire this morning when Beam Global announced that they were being acquired by Suntory Group of Japan, creating the third largest spirits company in the world.  While many in the American whisky market are shocked by the news, it really is just the continuation of a globalization that has been ongoing in the spirits market for quite a while.  
Beam Global had already branched out, and as of the time of this announcement included Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  In recent years we have seen other high-end spirits mergers with acquisitions of Pernod and Diageo bringing other American whiskey brands into their portfolios that had already included premium scotch and blended Canadian whiskey products.
he deal agreed to by both boards in this case gives Beam Global stock holders a 25% premium over last Friday's closing stock price, and comes in at around $16 Billion, making it the second largest single spirits acquisition to the Pernod deal in 2005 that came in at around $17.8 Billion.
While only time will tell what this merger will do to the brands included, the fact that there is almost no overlap between market footprints of the two companies means we should see little change according to market insiders.  Just as Beam's acquisition in 2011 of Maker's Mark did not change the way that great bourbon was produced, the overall impact should simply be one of increasing distribution and marketing reach of great traditional brands.  The greatest fear of most American whisky insiders is that this increased marketing will make already scarce premium Bourbons in even shorter supply domestically, which in the short term is a definite reality.
 

Here is the official Release